Category Archives: Press Releases & Promo Pics

Essie New York Fashion Week Recap: Day 4

New York Fashion Week 2015 Essie Diane von FurstenbergSince some of you liked my recap post of Essie New York Fashion Week 2015 Days 1, 2, and 3, I’m bringing you another one: Essie New York Fashion Week Recap: Day 4!

In this post, you’ll see the fashion and manicures at the runway shows for DKNY, Dion Lee, Yigal Azrouel, and Diane von Furstenberg.

My favourite outfit is the one by Diane von Furstenberg (DVF) because of the texture, vivid colours, and high-impact drama!

Which outfit is your favourite? Do you like any of the simple manicures?

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Essie New York Fashion Week Recaps: Days 1, 2 & 3

Essie New York Fashion Week 2015 Rebecca MinkoffNail polish alone is enough to make my pulse race, but what really oils up my engine is when I see it in action on the runway.

Fashion is a creative force that I love to follow. No, I don’t jump on every trend, but I like to know what’s going on in the industry because it sometimes echoes the status quo, while other times, it challenges it defiantly!

Beauty and fashion go hand-in-hand, and I’m inspired by the creativity that goes into each look. Although commercial beauty is pleasing to the eye, it’s the editorial, quirky, and offbeat designs that I find myself drawn to the most. Fashion is art.

So when I checked my e-mail this week and found a bunch of Essie New York Fashion Week Recaps, I had to share them with you, my fellow nailphiles.

You get to see Essie nail polish in action on the runway – it doesn’t get more exciting than that! (Well, the only thing I could see trumping that would be if I ever meet Essie Weingarten!) 😉

In this post, I share with you information and photos from Days 1, 2, and 3 of Essie nail polish at New York Fashion Week 2015!

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Maybelline at New York Fashion Week 2015 (Marissa Webb & Jonathan Simkhai Shows)

Maybelline NYFW 2015Today, I have something cool to share with you. (Happy Valentine’s Day, by the way!)

If you’re into fashion, you know what NYFW stands for! 😉

In this post, I include photos and information about the makeup inspiration and the fashion for the Marissa Webb and Jonathan Simkhai shows.

The Maybelline makeup artists whipped up the looks for both of the designers during New York Fashion Week 2015, which demonstrates that drugstore makeup can take you from the sidewalk to the catwalk in style.

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News for Nailphiles: Essie at Paris Haute Couture 2015

Paris Haute Couture Mabille EssieI came home from work this evening and found an interesting e-mail from Essie’s PR with a recap from Essie at Paris Haute Couture 2015!

Nail polish is very exciting to me, but seeing it in action in the fierce fashion world? I love it!

In this little post, I share with you the information I was sent, as well as photos of the models in their Jean Paul Gaultier, Loris Azzaro, and Mabille designer apparel with Essie manicures.

Valerie Banino was the talented nail artist who led the Essie team to deck the models’ tips with style for the runway!

They used many different Essie nail polishes, but the photos in this post depict just a few. Enjoy!

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Essie Resort 2015 Collection Press Release

Essie Resort 2015 CollectionReady to gear up for warmer weather? I sure am, and if you are, too, then come join me on a colourful adventure!

Today’s post explores the Essie Resort 2015 Collection from the official press release that was sent to me by PR.

The Essie Resort 2015 Collection launches in US salons on February 1st and will hit Canadian salons and mass market retailers on April 7th.

There are four shades in the Essie Resort 2015 Collection: Suite Retreat (blue orchid), Time for Me Time (iridescent sheer pink), Stones ‘n’ Roses (pink coral), and Cocoa Karma (milk chocolate).

Which one(s) would you like to see reviewed in-depth with lots of swatches? 

P.S. If you’ve been following me on social media, you may have seen me post a couple of black-and-white teaser photos about the Essie Spring 2015 Collection here and here. Those are not of the Essie Resort Collection for 2015. It’s a separate collection. 🙂 (Yes, even more great nail polish from Essie to look forward to! I’ll reveal the spring colours in February.)

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Gigi Hadid Is the New Face of Maybelline New York (Plus Q&A!)

Gigi-Hadid-MaybellineYou know that I’m a nail and beauty junkie, but my interest goes beyond just cosmetics.

I love learning more about the people behind a brand and those who represent it because they add the human perspective that can help you better relate to a company.

But, if the people leading the company aren’t good, that can leave a sour note and take away from whatever they’re marketing.

Yesterday, I received some interesting news in my inbox – information about Maybelline’s newest spokesperson, Gigi Hadid(Pictured left)

I never knew much about 19-year-old Gigi Hadid before, so I Googled her and ended up finding lots of bikini photos. Haha! But after doing some Wikipedia research and also reading the official press release (included in this post), I realized that there’s more to her than just her good looks.

She began modelling for Guess Baby and was discovered by Paul Marciano when she was only 2 years old! When she got older, she also modelled for Guess and then began strutting on the catwalk of several big designers including Marc Jacobs, Chanel, and Jean Paul Gaultier. She also won the First Annual Fashion Los Angeles Awards’ Model of the Year for 2015.

Although her major career achievements show that she’s hard-working and savvy at seizing opportunities, what I found more interesting was that she’s currently studying criminal psychology. Also, back in high school, she was a competitive horseback rider and the captain of her varsity volleyball team.

Later in this post, I also share an interview with Gigi Hadid. She dishes her thoughts on fashion, beauty, Maybelline, and more!

In particular, I loved her answer about what Maybelline’s tagline, “Born with it” means to her because I also believe that everyone is beautiful. More specifically, I believe that everyone’s soul is beautiful. Physical attributes are just things that fade over time, but the soul is eternal and radiates from each person.

With insecurities picking away at us like pigeons on sidewalk crumbs, even the most confident people can find it challenging to appreciate their unique beauty and get suckered into thinking that there’s only a singular definition of ‘beautiful’.

On this blog, I constantly harp about my life philosophy of “happiness over perfection”. Not only am I reminding you, but also reminding myself that if we make the effort to see the positive in ourselves and others instead of ‘what it should be’ or ‘how to be perfect all the time’, we might begin living life in a carefree way that speaks to our soul.

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How to Get 3 Free Zoya Nail Polishes & 3 Free Mystery Shades

Remember all the times when I blogged about Zoya and said how I wished that they’d ship to Canada because then I would go nuts? Well, call me a pecan, baby, because I’m dethroning Mr. Macadamia! 😉

If you follow me on social media, you already know what I’m going to say because I jumped on the latest Zoya offer like a kangaroo on a Pogo Stick. (Yeah, that’s a lot of jumping, ain’t it?)

For Zoya’s latest promotion only, they’re extending it not just to Americans (as usual), but also us Canadians! (When I first saw the offer, I had to read it a few times just to make sure I wasn’t in some kind of nail-polish dream.)

Zoya Ships to Canada

Until 11:59 pm EST today (January 14), get any 3 Zoya shades plus 3 mystery colours free when you use coupon code NYNH at checkout on Zoya’s website. (Valid in Canada and the US. Sorry international nailphiles. One day, I hope they’ll also include you.)

When you add 3 colours to your cart, you’ll only have to pay the shipping and processing fee. But, I highly recommend that you buy more – at least $25 USD more. (Hehe! I’m not just saying that because I’m a nail junkie.)

I purchased 6 colours (Yara, Muse, Chita, Ali, Shawn, and Dree), and got free shipping. All I had to pay was the international processing fee, which came to $8.76 USD. My total for the order of 3 polishes, 3 free polishes, and 3 free mystery mini polishes came to $36.76 USD.

The 3 free mystery colours have never been available for retail sale and won’t be available for individual sale. The shades will be available exclusively in mini (0.25 oz) sizes as part of this mystery gift only! (If you’re a serious Zoya nail-polish collector, I know that your rabbit ears are up right now.)

Head over to Zoya’s website to read all the details.

I hope that Zoya will open up more promotions to Canadians and that it won’t just be a one-time thing. It would be so much fun to take advantage of the awesome sales they have.

Out of all the big nail-polish companies out there, Zoya does the most promotional marketing with sales, so that might be dangerous for my wallet, but I’m willing to take the risk. 😉

P.S. If you need help choosing some Zoya nail-polish shades, check out all the ones I’ve blogged about here. (Check out the secondthird, fourth, and more pages for in-depth reviews and swatches of more Zoya nail polishes.)

Have you or will you take advantage of this Zoya promotion? What do you think the mystery shades will look like? Where do you usually buy your Zoya nail polishes?

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