
I ate my blinc mascara!
(Hehe, don’t worry – it was a designer cookie created by Hello Baked. I haven’t gone completely bonkers. Just a little bit…)
Are you a beauty enthusiast? If so, blink once. Love eye-makeup products? If so, then ‘blinc’ twice!
Designed to enhance your beauty and play up the windows to your soul, blinc eye makeup promises to offer long-lasting wear, yet ease of removal. Create beautiful eye looks in a ‘blinc!’
You’ve probably seen blinc cosmetics praised in many major beauty publications including print magazines like Allure, Marie Claire, and Oprah.
Founded in 1999 by Lewis Farsedakis, blinc has continuously ranked as one of America’s fastest-growing private companies on the Inc. 5000 list. Its headquarters are in Florida, and the brand focuses solely on innovating eye products. (They created the world’s first tube-forming mascara and eyebrow mousse.)
blinc cosmetics has a fresh take on eye makeup. Instead of allowing you to make a mutually exclusive choice between long-lasting wear or easy removal, their products offer the best of both worlds!
You can find blinc cosmetics at blincinc.com, Sephora stores, and Sephora.com.
These four products in the blinc Discovery Collection landed at Swatch And Learn headquarters recently:
- blinc Mascara Amplified (Black)
- blinc Eyebrow Mousse (Light Brunette)
- blinc Eye Shadow Primer (Light Tone)
- blinc Eyeliner Pencil (Black)
After I test-drive all of them substantially, I’ll prepare an in-depth review. In the meantime, I want to share this post that contains a quick look at each product, swatches (at the very bottom of the page), and more information.



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