Category Archives: Press Releases & Promo Pics

OPI Coca-Cola Holiday Gift Set (OPI This Bear’s Got Flair) Press Release

OPI Coca-Cola Holiday Gift SetYou may remember that recently, I posted a photo of the OPI Coca-Cola Holiday Gift Set on Instagram!

It features an adorable plush bear ornament and a full-size bottle of the glittertastic OPI Bearest of Them All.

The red and white glitter nail polish has some larger heart sequins, which is such a cute touch. Plus because the glitter is suspended in a clear base, you have lots of options for layering over other colours.

This would make a wonderful stocking stuffer for the nailphile on your Christmas list who’s also a fan of Coca-Cola and collectibles.

(P.S. Did you see yesterday’s blog post that I sneaked in during the evening? It includes the 5 new OPI Holiday Gift Sets that are hitting stores this month!)

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OPI Holiday Gift Sets 2014 Press Release

OPI Holiday Gift SetsThe holidays will be here before you know it, and if you stopped by your favourite beauty-supply store, you may have noticed the new OPI Holiday Gift Sets that trickled in!

They make great presents for nailphiles, plus each OPI Holiday Gift Set includes a freebie. (That’s always nice!)

This year, the freebies include a fun cheetah-print infinity scarf, and cosmetic bags.

There are 5 different OPI Holiday Gift Sets:

  • OPI Wrapped Wild for the Holidays (3 different duos)
  • OPI Holiday Glam’s in the Bag
  • OPI Plaid About You

Which of these 5 new OPI Holiday Gift Sets is your favourite?

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OPI Don’t Speak Pure 18K Gold Top Coat Press Release

OPI Don't Speak Pure 18K Gold Top CoatOn Friday night, I sneaked in a blog post about the OPI Gwen Stefani Holiday Collection with 18 new nail-polish shades, which are coming out in October. (If you haven’t already checked it out, you should – there are plenty of exciting colours!)

Today, I have some more cool nail news for you!

The OPI Don’t Speak Pure 18K Gold Top Coat, again in collaboration with Gwen Stefani, will also be hitting stores in October.

It’s a full-size bottle, and, yes, it contains real gold, which is why it will retail for $37.50 CAD.

This is decadent, for sure, with gold leaf flakes and iridescent glitter. It’ll add the extra bling needed to ramp up a plain manicure and transform it into one that gets the party started!

If you know a fellow nailphile, this would make a great Christmas (or anytime) present because it’s highly collectible and comes in a fancy box.

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OPI Gwen Stefani Holiday Collection Press Release

OPI Gwen Stefani Holiday CollectionIt’s not even Hallowe’en yet, but I’ve got lots of exciting information that I had to share with you about the new OPI Gwen Stefani Holiday Collection, which hits stores in October!

As you can see from the three displays, this is a large collection with 18 (yes, EIGHTEEN) colours!

There’s something for everyone because you’ve got the classic reds for the season, metallics, glitters, and lots of deep, rich shades that’ll make your nails stand out.

My picks are First Class Desires, Christmas Gone Plaid (c’mon, you knew I’d say this because it’s a green!), Red Fingers & Mistletoes, Snow Globetrotter, Comet in the Sky, and Unfrost My Heart. Hehe, a lot, right? 😉

Which colours are calling out to you?

P.S. Stay tuned because I’ve got more information about upcoming holiday nail polish from OPI that I’ll be sharing really soon!

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Pretty Serious Brand New Undies Collection Press Release

Pretty Serious Cosmetics Brand New Undies CollectionGuess what? Pretty Serious Cosmetics is coming out with a new collection that has such a funny name for each colour that you’ll want more people to ask you what’s on your nails! 😉

With names like Granny Panties and Knickers in a Knot, the Pretty Serious Brand New Undies Collection is sure to get your attention.

The Pretty Serious Brand New Undies Collection includes 6 creme nail polishes.

You can pre-order the colours only up to this Sunday September 28. After then, you’ll have to wait until October 13 to purchase them.

If you like blues and purples, especially, you won’t want to miss this collection!

I can personally vouch for Pretty Serious Cosmetics being a top-notch company, (You may remember that I designed a nail polish shade in collaboration with Pretty Serious! I can assure you that a lot of love, dedication, and high attention to detail go into every single colour this company produces. You won’t be disappointed!)

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Zoya Ultra PixieDust Collection Press Release

Zoya Ultra PixieDust CollectionHave you heard? The Zoya Ultra PixieDust Collection for Fall 2014 is available to be pre-ordered!

This small (but mighty) collection features three sparkly shades in the fine-sugar texture, which is the Zoya PixieDust finish that many nailphiles (myself included) have fallen for.

They call this “Ultra PixieDust” because not only does it have fine micro glitter, but also larger hexagonal glitter for a cool effect!

In wine, plum, and red, these shades are saturated, and I feel like their rich hues would flatter most skin tones.

Which one is calling out your name? I think all three are gorgeous, but if I absolutely had to pick just one, it would be Zoya Noir, the vampy plum!

As with all Zoya PixieDust nail polishes, you don’t have to wear a base or top coat, which means you’ll finish painting your manicure in a snap!

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Essie Fall 2014 Collection Press Release

Essie Fall 2014 CollectionAlthough the Essie Fall 2014 Collection came out in August, I still want to share the press release because it contains information about each colour that some readers may find useful.

Also, in this press release, I’ve included a little note from Essie Weingarten (the Founder and Global Creative Director of Essie), as well a photo of her.

It’s always exciting to see the face behind the brand and to know the creative process behind a project. It breathes more meaning and helps you to appreciate the finished result that much more.

Plus PR sent me a photo of a cool linear ombre nail-art design created using colours from the Essie Fall 2014 Collection, so I’ve included that (and the instructions for how to replicate it) as well!

Which are your top picks from this collection, and have you already got your hands on some of these? If so, which ones?

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