Guess who went to IMATS yesterday? Yours truly!

Some of you already knew that I went to the International Make-up Artist Trade Show held at the Toronto Congress Centre. (It’s my second time going to IMATS. Last year was my first time.)

It was a lot of fun, and I was so exhausted when I got home! (My wallet was a little exhausted, too, but I didn’t put a dent in it as badly as last year, so that’s good.) But I had to work on this post for you! 🙂

For those of you who are hearing about IMATS for the first time, let me break it down for you.

Anyone can attend IMATS – you don’t have to be a make-up artist. You just have to pay for your ticket. IMATS is set up like a pavilion with numerous booths (1 brand per booth). If you’re Canadian, think of it like the CNE’s shopping pavilion, except everything you can buy is cosmetics-related.

Not only can you find incredible deals on a lot of brands under a single roof, but they also have seminars scheduled throughout the day to help you hone your skills and student competitions so you can marvel at current talent.

In this post, I’ll give you a brief run-down of what I saw. And, of course, I’ll also show you the small things I bought. I’ll also share some photos I took while I was there. I thought that I’d take more, but I really wanted to experience IMATS, and sometimes being a ‘photographer’ can get in the way of truly relishing the moment.

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