Tag Archives: IMATS

I’ll Be Attending IMATS Toronto 2015 Today

I’ll be attending IMATS Toronto 2015 today, and if you’d like to see live coverage (before I do a recap of the experience on the blog later), be sure to follow me on my social media:

The social-media platforms I’ve indicated with an asterisk (*) are the ones that I’m going to focus on during the trade show.

If you want to see the most photos and/or videos when I’m there, those are the ones to watch more closely. 🙂

In case you don’t know what IMATS is, it’s the International Make-Up Artist Trade Show, which is held all over the world including Toronto, New York, Vancouver, London, Sydney, and Los Angeles.

You don’t have to be a makeup artist to attend. (I’m not a makeup artist.)

See the rest of this post to read the official IMATS Toronto press release, which contains information about the events that will be taking place at the trade show, as well as key speakers and admission prices.

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IMATS Toronto 2014 Recap

IMATS Toronto 2014 Recap PostI’m excited today to bring you my IMATS Toronto 2014 Recap!

As I announced in this blog post a few days ago, I attended IMATS Toronto 2014. (Click that link if you want more detailed background information.)

IMATS stands for International Make-up Artist Trade Show, and it’s an event presented by Make-up Artist Magazine that I’ve been going to every year since 2010, with the exclusion of 2013.

It’s open to anyone aged 17 or older, and you don’t have to be a makeup artist to purchase tickets.

So why do I attend IMATS when I’m not a makeup artist? Simple. I am a beauty-and-creative enthusiast who appreciates artistic inspiration and learning from thought leaders who not only think outside the box, but who break the box wide open.

I’m never disappointed in my trips to IMATS Toronto because it’s like a condensed version of going to summer camp, except everyone who’s there shares a similar passion for makeup, artistry, and an undeniable drive to do something different.

Although commercial beauty is lovely, it’s the editorial looks that inspire me on a whole other level, and IMATS Toronto gave me inspiration galore.

This year, I mainly went for the experience, to attend seminars, and to check out the competition. Those are my favourites, and the shopping is just secondary.

This blog post is photo-heavy, hehe, but if you’re a regular reader of Swatch And Learn, you know that it’s the usual here. I always like to share many photos.

When I participated in IMATS Toronto 2014, I took several photos along the way, which you may have seen on my Instagram, Facebook, and Twitter, especially. By providing live coverage during the event, it was my little way of taking my dear readers with me, so that you could see some of the exploding talent and get a glimpse into how amazing the experience was!

Since I brought both my smartphone and my DSLR camera, I snapped photos with both, and you’ll see a bunch more photos that didn’t make it onto my social media.

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Blog News: I’ll Be Attending IMATS Toronto 2014 Today

It’s that time again for IMATS Toronto 2014! 🙂

Every year, except for 2013, I attended IMATS (the International Make-Up Artist Trade Show). All the years I went, it was held in Etobicoke at the Toronto Congress Centre. Then, last year was the first time it was held at the Metro Toronto Convention Centre. I’m very much looking forward to experiencing IMATS at the new venue!

IMATS Toronto 2014

Although makeup artists definitely attend, it’s also open to people like me – beauty enthusiasts. (Also, you have to be 17 or older to attend.)

It’s an opportunity to get great deals on makeup, brushes, and more from brands such as beautyblender, Eve Pearl, Kryolan, Make Up For Ever, Naked Cosmetics, NARS, and more!

But it’s not all about shopping. There are also student competitions, which are always inspiring and fun to watch, as well as seminars led by professionals in the makeup industry, so you can learn new techniques and tips. (I actually enjoy the seminars and competitions more than the shopping aspect because it’s neat to see the personality of industry greats.)

The people who are scheduled to hold seminars today are: Thomas E. Surprenant, Siân Richards, Eve Pearl, Kevin James Bennett, Randy Daudlin, Sébastien Tardif, Barney Burman, and Gina Bettelli.

IMATS is also a great place to network for bloggers. In past years, I’ve bumped into many beauty bloggers, and it’s nice to see familiar faces and people who share a similar passion.

Unfortunately, the general admission tickets for $45 CAD have already sold out for today, but the Pro-Card Tickets are still available, according to the IMATS website at the time I wrote this blog post. The general admission tickets are still available for tomorrow, though.

IMATS Toronto 2014 will be running this weekend only:

  • Saturday November 22 – 8:30 am to 5:00 pm EST
  • Sunday November 23 – 10:00 am to 5:00 pm EST

I’ll be taking some photos and possibly a few video clips and sharing them live during the IMATS Toronto 2014 trade show, so if you can’t make it and just want a little glimpse, please follow me on social media this afternoon.

I plan to post specifically to my Twitter, Facebook, and Instagram accounts. (Although, I may also post on Google+ and Pinterest.)

Haha, since I already did a lot of damage during the Sephora VIB Sale, I probably won’t go buck-wild buying things, but I am on the lookout for a good fan brush to apply highlighter. And if there are really good deals on the beautyblender, I may have to stock up. I’m actually falling more and more in love with it since using it damp with the Estee Lauder Double Wear Foundation. (I’ll need to update that review to reflect my change of heart.)

I’m going to IMATS mainly for the experience and to learn some new trends and tips, not really for shopping. Because of this, when I post my recap post later, it’ll be more focused on that and less of a haul-type post.

P.S. If you see me there, I’ll be the one wearing freehand snowman nail art!

Whatever your plans are today, I hope you have a wonderful day! 🙂 Thanks for stopping by Swatch And Learn!

Edit: In case you’d like to see some posts I did in the past about IMATS, please see below:


Smorgasbord Sundays & Haul of Shame: My IMATS Toronto 2012 Haul

IMATS Toronto Haul 2012Yesterday, I went to IMATS Toronto 2012 (the Internation Makeup Artist Trade Show).

Ever since IMATS was held in Canada, I’ve been going because it’s a great place to find good beauty deals, and you can attend seminars to learn new tips and tricks from successful makeup artists.

Okay, I’m not a makeup artist, but you can still pick up interesting tidbits that apply to the average woman. 🙂 (Well, I don’t think the average woman is average. The ‘average woman’ is incredible, smart, and beautiful. We are going to take over the world!)

At last year’s IMATS, you’ll remember that I was extremely frugal. Looks like I overcompensated this year! 😉 (You can click here to see my highly detailed blog post from last year. I basically walked you through the whole event and took photos of almost everything!)

Come take a closer look at the stuff I got yesterday, and check out some of the photos I took.

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Smorgasbord Sundays: My IMATS 2011 Trip, Haul & Photos

IMATS Toronto 2011Guess who went to IMATS yesterday? Yours truly!

Some of you already knew that I went to the International Make-up Artist Trade Show held at the Toronto Congress Centre. (It’s my second time going to IMATS. Last year was my first time.)

It was a lot of fun, and I was so exhausted when I got home! (My wallet was a little exhausted, too, but I didn’t put a dent in it as badly as last year, so that’s good.) But I had to work on this post for you! 🙂

For those of you who are hearing about IMATS for the first time, let me break it down for you.

Anyone can attend IMATS – you don’t have to be a make-up artist. You just have to pay for your ticket. IMATS is set up like a pavilion with numerous booths (1 brand per booth). If you’re Canadian, think of it like the CNE’s shopping pavilion, except everything you can buy is cosmetics-related.

Not only can you find incredible deals on a lot of brands under a single roof, but they also have seminars scheduled throughout the day to help you hone your skills and student competitions so you can marvel at current talent.

In this post, I’ll give you a brief run-down of what I saw. And, of course, I’ll also show you the small things I bought. I’ll also share some photos I took while I was there. I thought that I’d take more, but I really wanted to experience IMATS, and sometimes being a ‘photographer’ can get in the way of truly relishing the moment.

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Our IMATS 2010 Trip

IMATS Ben NyeIf you follow us on Twitter, you already know that we went to IMATS on Saturday November 6th. (IMATS stands for the International Make-up Artist Trade Show.) Anyone can attend as long as you purchase a ticket – you don’t have to be a makeup artist. Fiona and I aren’t makeup artists, but we went because of our passion for (heh, or addiction to!) beauty products.

At IMATS, there were lots of booths offering huge markdowns on cosmetics from brands like NYX, Ben Nye, Stila, Crown Brushes, and Make Up For Ever. And you could also watch competitions and attend seminars where professional makeup gurus dished some tricks of the trade. (Scroll down in the post for tips we picked up from Koren Zander (aka EnKore). There was a lot to see and do! Continue reading