OPI Pure Lacquer Nail Apps Press Release & Promo Pictures

OPI Pure Lacquer Nail Apps Press Release and Promo PicturesI’ve never tried nail-polish strips before. Have you? What has been your experience with them? Do they last as long as a regular manicure? I’m curious like a cat!

All these questions were sparked because of the press release that PR sent me about the new OPI Pure Lacquer Nail Apps. They’re pre-cut nail strips made of actual polish. You can put them on and not have to wait for your nails to dry.

I’m not sure if I’ll ever try nail-polish strips because I enjoy actually painting my nails. And if I want nail art, I tend to freehand or stamp it myself. That being said, it’s great for those who aren’t so polish obsessed like I am or who don’t have an arsenal of nail-art products. Plus this seems like a fun way to test-drive an intricate design.

OPI Pure Lacquer Nail Apps Press Release & Promo Pictures

OPI Pure Lacquer Nail Apps Press Release & Promo Pics

Official press release sent to me by PR:

Precut Designs Offer Easy, Instant Nail Art

OPI Announces NEW! Pure Lacquer Nail Apps

May 2012 – OPI launches Pure Lacquer Nail Apps for instantaneous manicures and pedicures created using precut nail strips made of 100% real nail lacquer – providing a high-gloss finish, long-lasting wear and zero dry time. Offered in both cream and shimmer finishes, Nail Apps are available in 14 different styles – ranging in design from edgy snake print and fishnet to feminine gold lace and floral.

“Nail art has become increasingly popular, with both consumers and trained professionals,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.

Pure Lacquer Nail Apps provide the perfect way to get a one-of-a-kind look that simply cannot be replicated by hand. Each nail strip is made of 100% real nail lacquer for a flawless final look with easy application.”

Combining base and color in one convenient product, Nail Apps adhere to nails in seconds and can be stretched for a perfect fit. Each pack contains 16 strips to ensure perfect sizing for all finger and toe nails. For best results, this product should not be finished with top coat. Simply remove with an acetone polish remover like OPI Expert Touch Lacquer Remover before trying a new design.

“To make Nail Apps last even longer, upgrade your service by having your manicurist cure the nail strips with a GelColor Top Coat. With this addition, Nail Apps will last up to two weeks,” explains Weiss-Fischmann. “If you chose at-home application, place each Nail App carefully, trimming where necessary. Top coat is not recommended. Within minutes, your nails will be uniquely designed like never before!”

Pure Lacquer Nail Apps will be available this month at Professional Salons and Spas for the suggested retail price of $14.95.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Do any of these nail designs appeal to you? Is there a design you would like to see them put out? Have you ever worn nail-polish strips from any brand before? What do you think of the $14.95 price tag?


12 thoughts on “OPI Pure Lacquer Nail Apps Press Release & Promo Pictures

    1. Mary Post author

      Hey Makeupobsessions!

      Yes, I agree with you that these are more suitable for special occasions and not for everyday manicures. Mainly it’s the price that makes me hesitant to try it. I just think about how I could buy more than one bottle of nail polish and get numerous manicures out of it. But, if they ever come out with a design that really calls out to me (i.e. one that I feel I couldn’t easily replicate and that’s very unique), I might go for it.

  1. Viktorija

    I tried the Incoco ones. They irritated me to no end. It was difficult to apply them, because I always want my nails to look perfect, so I tried the same with the strips, but it was difficult to match the shape of the strips to my nail beds. Anyway, the product promised wear up to two weeks, I managed to get maybe 5 days, and only because of the design, it was pink glitter and hid quite well tip wear and chips. Not really worth it, I think especially considering the price.
    Viktorija recently posted: OPI DS Jewel

    1. Mary Post author

      Hey Viktorija!

      I’ve heard about other people having difficulty with those nail strips for the same reason. They’d supposedly better if you nails are flatter, but if you have small and curvy nails (like I do), they’re hard to put on smoothly.

  2. Elizabeth

    I think, because they’re so intricate, that if they’re packed in a way that you can use just one without more drying out, one of them might make an awesome accent nail, but 10 digits of most of these designs would be too much for my taste. I’d love to try the black/yellow/orange scale design for that, but I’m not really sure about the rest.
    Elizabeth recently posted: Tropical Water Marble and Lessons Learned

  3. Frosso

    I’ve only used the sally hansen salon effects ones and I overall liked them. The price tag of $9 for SH is expensive in my opinion, so a $14.95 OPI is reaaally expensive. The only time I wear them is if I know I wont be able to do my nails for a few days. They last pretty long…I started wearing the SH ones before I became nail blogger obsessed changing my nails every night. So it does have lasting power if you apply them well. But for a one time use “polish” $9 to $14.95 is pretty expensive. So I only use them occasionally.
    Frosso recently posted: Zoya Tracie + Candeo Colors Mallard = Pretty!!

    1. Mary Post author

      Hey Frosso!

      Haha, I know what you mean. Prior to becoming a blogger and switching up my polish more often, I used to wear every manicure for 7-14 days straight! 🙂 Now I need to justify all the untried polishes I have, so I usually do 2 manicures per week. What a change!

  4. Maria Saldana

    I may try it someday but I want to make sure I’m not wasting my money on this. Happens to me a lot unfortunately I get caught up on anything new then I end up disappointed.

    Slave to trends,

    1. Mary Post author

      Hey Maria Saldana!

      I know what you mean. There was a time when I would jump on everything new that came out. Haha, but then you just can’t keep up financially. (At least I couldn’t.) Then you become more discerning about getting only stuff you REALLY want. 🙂 I’m now at a comfortable place where I no longer feel the need to have all of the latest nail products.


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