OPI Pink of Hearts 2014 Press Release

OPI Pink of Hearts 2014Slated for a September release, and just in time for October (aka Breast Cancer Awareness Month), the OPI Pink of Hearts 2014 set features two pink nail polishes and a cute nail file with a pink-ribbon charm.

In addition to helping to raise awareness of breast cancer, OPI will donate $25,000 to Susan G. Komen® and $5,000 to Rethink Breast Cancer in Canada.

One shade is OPI Mod About You, and the other is the limited-edition OPI The Power of Pink.

If you followed me on my social-media accounts, you saw that I posted a bottle shot of OPI The Power of Pink, as well as photos of a couple of polishes from the OPI Peanuts Collection.

I’ll definitely be wearing and reviewing OPI The Power of Pink, so stay tuned! Hehe, so many polishes and so few nails! 😉

OPI Pink of Hearts 2014

Below is the official press release sent to me by PR:

OPI Supports Breast Cancer Awareness with
Eighth Annual Pink of Hearts Promotion

OPI announces the launch of its eighth annual limited edition Pink of Hearts promotion, a duo pack featuring a new pink confetti glitter hue The Power of Pink alongside the classic light pink crème shade Mod About You. Pink of Hearts 2014 will also include a pink glitter nail file with pink-ribbon charm.

This duo pack is designed to raise awareness for the fight against breast cancer. In 2014, OPI will donate $25,000 to Susan G. Komen® in honor of Breast Cancer Awareness Month (October). OPI will also donate $5,000 to Rethink Breast Cancer in Canada.

OPI is proud to support Susan G. Komen and Rethink Breast Cancer with the eighth annual Pink of Hearts promotion,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “OPI’s breast cancer awareness campaign embodies our mission to empower women through color. The Power of Pink is a unique new shade that really celebrates the individual. This pink glitter gives nails a fun, playful look that represents the joyful feeling that comes when embracing life.”

Pink of Hearts 2014 includes two shades sold in one pack – the soft pink Mod About You and the glittery The Power of Pink. This sparkly lacquer features a sheer pink base packed with both micro and macro confetti in light and dark pink hues. The Power of Pink can be worn either alone or layered on top of Mod About You as an accent. Each bottle features a special pink ribbon cap wrap in support of breast cancer awareness. Pink of Hearts 2014 also offers a pink glitter nail file with pink-ribbon charm to keep nails perfectly shaped.

Mod About You and The Power of Pink feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Pink of Hearts 2014 will be available September and October 2014 at Professional Salons and Spas for $21.50 CAN suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!

OPI Mod About You OPI Pink of Hearts 2014

Mod About You

Click here to see my OPI Mod About You Swatches & Review!

OPI The Power of Pink OPI Pink of Hearts 2014

The Power of Pink

Will you be purchasing this set to support Breast Cancer Awareness? Which of the two polishes are you itching to wear first? 


12 thoughts on “OPI Pink of Hearts 2014 Press Release

  1. Melissa

    I have the set from last year. It’s very pretty. I hope to get this year’s set. Thanks for sharing! 🙂


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