Grav3yardgirl x Tarte Tarteist Texas Toast Lip Paint Swatches & Review

Grav3yardgirl Tarte Tarteist Texas Toast Lip Paint Review

The Roast Yourself Challenge is the latest trend, and while I am a fan of the clever and punny Ryan Higa (aka nigahiga on YouTube) who started it, this beauty junkie is sticking to the Texas Toast Yourself Challenge. What? You haven’t heard of that one? Probably because I just made it up now. 😉

Raise your cup of sweet tea, and give a toast to Texas Toast!

Grav3yardgirl x Tarte Tarteist Texas Toast Lip Paint is a collaboration between the brand that creates my favourite everyday eyeshadow palettes and a popular YouTuber, Bunny Meyer (aka grav3yardgirl), who is in her 30s and has over seven million subscribers.

The Tarte Tarteist Texas Toast Lip Paint stirred up a frenzy in the beauty community, as fans and makeup enthusiasts scrambled to get their hands on one of three items in the collection. (The collection also includes the Swamp Queen Eye & Cheek Palette with brush and another Lip Paint called Swamp Family that’s red and an online exclusive, which sold out in a flash.

Nudes aren’t usually my thing, but since it was more of a muted mauve than something that resembled a concealer, I decided to give it a try. (Spoiler: Turns out, I enjoy it and found that it works very well with the warm, smoky eye look I created using the coordinating Swamp Queen palette. By the way, in the selfie above, I’m also wearing the eye shadows, blush, and highlighter from the same collection.)

Before I get into my detailed review of Tarte Texas Toast, I’d like to say a few words about Bunny and her ever-growing YouTube channel.

Grav3yardgirl: “Give an alligator its wings!”

I don’t watch every Grav3yardgirl video, but I have seen the majority of her hard work to get a good sense of her channel.

Bunny Meyer has an entertaining, quirky personality that grabs your attention by the collar and pulls you into places that you never thought you’d go!

Although we have very different personalities and aesthetics, what I respect and admire about her is that she is a free spirit who is comfortable in her own skin. She frequently vlogs without a stitch of makeup, with her hair in a sassy bun or other fun style, and while wearing t-shirts with intentional holes. Bunny also sometimes goes all out with a full face of makeup, has her own paper-doll book, and is known for wearing red lipstick that plays up her captivating blue eyes.

But what I love about her most is that she has an inclusive mentality to bring people together and to not discriminate or have a Mean Girls attitude. Even if you’re the outcast you are welcomed, appreciated, and accepted into what Grav3yardgirl has coined her Swamp Family.

Openly speaking about dealing with anxiety and her phobia of hospitals, she courageously touches on many issues that not a lot of big YouTubers discuss.

I applaud her for this because sharing helps us all learn and grow. Her experiences may indirectly help those who are dealing with something similar.

If you just graze the surface and are too quick to judge her based on her loud voice, large teeth, and seemingly unkempt appearance (when it comes to unrealistic beauty guru standards), you may not even give her channel a chance.

But as you watch her reveal funny thoughts, her love of creepy dolls and uncommon objects, and her ‘addiction’ to sweet tea, you develop a soft spot for her. And all those things you made snap judgments on, like her teeth, quickly become endearing characteristics, and you can’t imagine her looking any other way. That’s how I feel. She owns her look!

Her channel appeals to children, teenagers, adults, and seniors, which is quite remarkable. This is because her videos run the gamut from testing out As Seen on TV products, letting you follow her along while shopping (I always laugh when she does her Earth Worm Mode), swatching makeup, opening Swamp Family mail with a large kitchen knife, and casually car vlogging while doing her Sippy Sippy.

She is a unique snowflake.

I’ve never met her, but based on the content that she’s created over the year and how entertaining I find her, I support what she stands for: inclusivity and togetherness!

Check out the rest of my post to see photos, swatches, and to hear my thoughts on the Grav3yardgirl x Tarte Tarteist Texas Toast Lip Paint!

(EDIT: Monday November 28, 2016: The Tarte Cosmetics’ website has included the two Lip Paints, Texas Toast and Swamp Family, in their Cyber Monday Deal for just $15 CAD each! One day only.)

Grav3yardgirl x Tarte Tarteist Texas Toast Lip Paint Pictures

Tarte Tarteist Texas Texas Toast Lip Paint

Graveyard Girl Tarte Texas Toast

Tarte Graveyard Girl Texas Toast

Tarte Tarteist Texas Toast Lip Paint

Graveyard Girl Bunny Tarte Texas Toast Lipstick

Grav3yardGirl Tarte Texas Toast

Grav3yard Girl Tarte Texas Toast

Tarte Tarteist Texas Toast Swamp Family

Tarte Tarteist Texas Toast Lip Paint next to Tarte Tarteist Swamp Family Lip Paint (from the same collection)

Grav3yardgirl x Tarte Tarteist Texas Toast Lip Paint Swatches

Tarte Tarteist Texas Toast Lip Paint Swatch Review

Tarte Tarteist Lip Paint Texas Toast Swatch

Grav3yardgirl x Tarte Tarteist Texas Toast Lip Paint Ingredients

Tarte Texas Toast Ingredients

Dimethicone, Polymethylsilsesquioxane, Mica, Dimethicone Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Starch Octenylsuccinate, Stearoyl Inulin, Acetylated Glycol Stearate, Phenoxyethanol, Diethylhexyl Syringylidenemalonate, Glyceryl Behenate, Silica, Isoceteth-10, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Stearic Acid, Mentha Piperita (Peppermint) Oil, Limonene, Pentaerythrityl Tetraisostearate, Titanium Dioxide (CI 77891), Red 33 Lake (CI 17200), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090).


  • Nude (Yes, but I would describe it more as mauve)
  • Creamy (Yes)
  • Matte (Yes, but it’s not an ultra matte)
  • Long-wearing (Yes)
  • Full coverage (Yes)
  • Moussey texture (Yes)
  • Non-drying (Yes…within reason)
  • Soothes & softens lips (Yes)

Key Notes

  • Name: Tarte Tarteist Lip Paint (Texas Toast)
  • Collection: Grav3yardgirl x Tarte Collection
  • Products Available in the Collection: Texas Toast Tarteist Lip Paint, Swamp Family Tarteist Lip Paint & Swamp Queen Eye & Cheek Palette
  • Amount: 6 mL (0.20 fl. oz.)
  • Retail Price: $24 CAD
  • Disclosure: I purchased this product.
  • Where to Buy: Tarte website (currently sold out, but they may restock it), Sephora stores (starting July 8), Sephora website (currently sold out, but they may restock it), ULTA stores, ULTA website (currently sold out, but they may restock it) & Macy’s stores.
  • Limited Edition: Yes!

Grav3yardgirl x Tarte Tarteist Texas Toast Lip Paint Review


The Tarte Texas Toast lipstick is a medium mauve that gives a muted look to the lips without completely washing them out.

I enjoyed this especially paired with a smoky eye, such as the one I created using the Tarte Swamp Queen Eye & Cheek Palette with brush that I shared in my first photo.

Shades like this can be tricky for some people to sport, as different skin tones could pull other colours and look a bit Corpse Bride-esque.


It’s advertised as being a creamy matte, so I didn’t expect the dry down to be 100% shine-free.

The soft-matte finish has more shine than the MAC Retro Matte lipsticks, but I’d still consider it to be a matte. (You know that I love the MAC RiRi Woo Lipstick, which is pretty similar to the MAC Ruby Woo Lipstick.)

The longer you wear it, the matter it gets.

Application & Formula

This was my first Tarte Tarteist Lip Paint that I’ve ever tried, and I’m happy to report that it glided on easily, had great colour payoff, and felt comfortable on my lips.

Unlike ultra mattes that strip the moisture from your pout, Texas Toast felt soft going on, and the mousse-like consistency was lightweight.

As long as I didn’t wear any lip balm prior to applying Texas Toast, I found that it lasted for at least eight hours on my lips with minimal fading and no touch-ups required. (Wearing lip balm over or under Texas Toast will drastically change its longevity.)

If you go face first into a pile of greasy chicken wings, well, don’t expect the longevity to be the same. Oily food will break down even the most resilient formula.

But, if you eat non-messy/greasy food and drink beverages as usual, this liquid lipstick will last a good amount of time to get you through the day and into the night.

A word of caution. Apply it sparingly to achieve the best results. If you put on a thick coat, it won’t dry properly, and over time, you’ll get that unsightly peeling ‘ring’ near the inside of your lips. (I learned this the hard way, so don’t make the same mistake that I did.)


How a lip product smells can be a deal breaker, especially if you have a sensitive nose like I do. With a lipstick being so close to your nose, it’s important that it smells good or is tolerable.

The Grav3yardgirl x Tarte Tarteist Texas Toast liquid lipstick smells minty (thanks to the peppermint oil it contains), but it’s not overwhelming, and it doesn’t linger after you apply it. For this reason, I think that even if you aren’t a fan of mint, you can still tolerate the smell.

Also worth noting is that the mint is not so strong that it makes your lips tingle.

Personally, I enjoy mint-scented lip products, so I liked that fresh burst.


Tarte Texas Toast comes in a cardboard box featuring a woodgrain design with Bunny’s signature.

The word “tarteist” is in a gold scripted font with dark shading on the front. Turn it onto its side, and you’ll see “GRAV3YARDGIRL” in similar colours, but with a font that reminds me of Old World circuses. Her channel’s URL is included below that.

Shown on the roof of the box is the shade, which makes it easy to distinguish it from the other colour in the collection, Swamp Family, which is red. (The inside of the box is coloured a matching mauve.)

The Texas Toast liquid lipstick itself comes in a standard clear plastic tube with a black handle. What makes it collectible (especially if you’re a Grav3yardgirl fan) is that it features Bunny’s signature twice.

Everything printed on the tube and handle are in a reflective gold.

Wand Applicator

With a flat doe-foot applicator that slightly leans upwards, you can pick up the right amount of product without needing to re-dip the wand.

The spongey wand is firm and thin enough to ensure precise application, and it’s easy to spread out the product to get even, smooth, and opaque coverage.

Limited Edition

Unfortunately, yes, this is a limited-edition product, so if you are interested in it, I suggest that you buy it as soon as you can before it’s completely sold out.

Given that Bunny has so many fans (and so does Tarte Cosmetics!), the collaboration between the two forces to be reckoned with undoubtedly created a lot of demand.


Tarte Texas Toast is cruelty-free, vegan-friendly, and dermatologist tested. It doesn’t contain parabens or Phthalates.

To see the full list of ingredients, scroll further up this page near the photos. I shared a snapshot of the side of the box that shows all the ingredients, but I also typed them out in case that was easier for you to see.


It costs $24 CAD, which is on the pricey side for a liquid lipstick.

Considering all of the above points that I mentioned in this review, it’s worth it to me because I will get a lot of wear out of it, and it’s a colour that I can easily incorporate into many looks.

I can also justify this purchase because I haven’t bought a new lipstick in quite a while. Plus I stopped buying MAC lipsticks altogether. (They used to be my favourite to buy.)


I have tons of lipsticks, but I don’t have many shades like this, so I doubt I’ll be able to find any dupes in my stash. (If I do, I’ll edit this section later.)


  • Supports the collaboration between a unique YouTuber & a solid makeup brand
  • Muted medium mauve
  • Coordinates well with the Tarte Swamp Queen Eye & Cheek Palette with brush
  • Creamy, lightweight & moussey formula
  • Pigmented (a little goes a long way)
  • Lasted at least 8 hours
  • Dries to a soft matte (not ultra matte)
  • Feels comfortable & isn’t drying
  • Mild peppermint scent (Can be a Con for some)
  • Old World packaging with woodgrain & gold accents
  • Collectible packaging with Bunny’s signature on the box & tube
  • Doe-foot wand makes precise application easy
  • Vegan-friendly & cruelty-free
  • Dermatologist tested
  • No parabens or Phthalates


  • Mild peppermint scent (Can be a Pro for some)
  • Limited edition (Makes it harder to get your hands on, especially due to the high demand)
  • Pricey (but a little product goes a long way, so this should last a while)

Final Verdict: 9/10

The Pros and Cons list speaks for itself, and it should come as no surprise that I love the Tarte Tarteist Texas Toast Lip Paint!

If you can splurge on this liquid lipstick and you’re a fan of Bunny or Tarte, I suggest giving this a go. It’s an interesting mauve with a stellar formula and cool packaging.

A heartfelt congratulations to Bunny! You did a fantastic job on this Lip Paint, and I wish you continued success and happiness in your YouTube career and life in general! 🙂

Did you pick up any of the makeup from the Grav3yardgirl x Tarte collection? Are you a Swamp Family Member? (Give an alligator its wings!) Have you tried Tarte Tarteist Lip Paints before?


5 thoughts on “Grav3yardgirl x Tarte Tarteist Texas Toast Lip Paint Swatches & Review

  1. Melissa

    I haven’t seen ans of Grav3yard Girl’s videos, but I’ll be checking them out asap. I really like this color-it’s something I would wear. Thanks for sharing with us and it’s an really pretty color on you!

    1. Mary S. Post author

      Hey Melissa!

      Hehe, Grav3yardgirl is such a big YouTuber personality, so you’ll probably find at least one of her videos that interest you. She is so goofy and fun, but most importantly, she is true to herself. Even though I have different taste than she does for a lot of things, I really respect and admire her. (And Texas Toast is gorgeous!)

  2. Christine

    I just ordered the Texas Toast. I love the Tarte lip paints, I con’t “do” nudes either but this looks so pretty on you! I have seen a few of Bunny’s videos. It is very refreshing to find a beauty vlogger who doesn’t have the same cookie-cutter look and/or attitude as most of them (who are pretty much interchangable IMO.) I can see why she has such a huge following.

    1. Mary S. Post author

      Hey Christine!

      Thank you so much! 🙂 I love how Texas Toast has a little bit of grey in it, so it’s not just a ‘regular’ nude lipstick. The slight twist makes this one interesting to me.

      Glad to hear that you’ve also been enjoying watching Bunny’s YouTube videos. 🙂


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