Officially launching on May 31, 2016, Essie Aim to Misbehave is the brand’s 1000th shade!
To celebrate, they decided to opt for a celebratory yellow, which is pretty unique when it comes to the kinds of polishes that Essie tends to release. (It’s not their very first yellow, though. Avid nail-polish collectors will remember Essie Shorty Pants, which was a bright yellow.)
Forget about Bananas in Pyjamas. This is what bananas rolling around in shimmer looks like!
Is it just me, or do you also think that Austin Powers should’ve been part of this Essie campaign? 😉 “Oh, behave!”
You know that I absolutely love experimenting with all the colours in the rainbow, and yellow nail polish is no exception. It’s bright and cheerful!
In this post, I go into detail about what I think about Essie Aim to Misbehave in terms of the colour and the formula. Also, as per my usual reviews, I show you what it looks like in bright artificial light and in natural light. (With Essie Aim to Misbehave, there’s a huge difference, depending on the light.)
Additionally, I’ve included the official press release, in case you’re like me and love to learn more about the colour story and inspiration behind it all.
P.S. Did you see the nail news that I shared yesterday on social media? Talk about taking #essielove way too far! There’s a dude stealing hundreds of bottles of nail polish from the drugstore, and they’re exclusively Essie nail polishes! (I imagine him wearing a huge coat with special pockets on the inside and looking like the Michelin Tires mascot.)
Essie Aim to Misbehave Pictures
Essie Aim to Misbehave Swatches
All swatches have:
- OPI Nail Envy Nail Strengthener – Original version (Used as a base coat)
- 3 coats of Essie Aim to Misbehave
- Seche Vite Dry Fast Top Coat
Artificial Light Photos
Natural Light Photos
- Shimmering yellow (Yes)
- Name: Essie Aim to Misbehave
- Special: Essie’s 1000th Shade
- Limited Edition? Yes!
- Amount: 13.5 mL (0.5 fl. oz.)
- Retail Price: I didn’t see the price mentioned in the official press release (scroll near the bottom of this post), but I think it’ll retail for the regular price of $9.99 CAD.
- Disclosure: This post contains a press sample provided by PR.
- Where to Buy: Beauty destinations worldwide starting May 31, 2016, such as Trade Secrets, Nail Polish Canada, and select spas and salons.
Essie Aim to Misbehave Review
Aim to Misbehave by Essie is a golden, egg-yolk yellow that I feel would look the most flattering on those with a richer skin tone than mine. On me, I feel like the contrast isn’t strong enough, and you know how I like bold colours!
Although I’m not necessarily the best model for it, I think it’d look smashing on someone else because it is saturated and strong, not pale and puny.
The finish is what takes the nail polish to another level. It shimmers intensely (even more than my photos would suggest) when you view it in the sunlight! This is due to what Essie calls their new pearl technology, which sparkles and feels smooth on the surface of your nails.
Application & Formula
Yellow nail polishes are known for having bad formulas, but Aim to Misbehave by Essie is one of the rare exceptions to the rule. *Gasp* It behaved!
I was quite surprised how well the first coat covered, but it definitely needed a second coat. Although this provided great coverage, I decided to see if I could amp up the colour even more, so I added a third and final coat.
The colour was slightly intensified from the second to the their coat, so if you are careful with your application, there’s a chance that you may be able to get away with just two coats.
The formula was smooth and not too thick or thin. I found it easy to spread it onto my nails without much effort, and after waiting a few minutes in between coats, the coverage was simple to get even.
This Essie nail polish doesn’t contain any Formaldehyde, Toluene, or DBP.
Since this is a special nail polish that commemorates Essie’s 1000th shade, the cap features a playful, celebratory design with little “1000”s and confetti! Cute touch!
Essie Aim to Misbehave is a limited-edition shade, so if you really like it, you should pick it up soon before it’s gone for good. (It officially releases on May 31, so you have a lot of time to decide.)
Essie Aim to Misbehave Press Release
Let’s Get This Party Started
Introducing a scandalous yellow that will have your nails misbehaving!
Make it rain with shimmering confetti. It’s a star studded event that only essie can assemble to honour its highly anticipated 1000th shade. And because the most-talked-about fêtes tend to break the rules, this fashionable yellow debut calls for a wild celebration.
Even as the colour of optimism, trying to perfect a stylish yellow hue is no easy feat. But without further ado and timed perfectly to its 1000th shade celebration, essie introduces a beguiling shade of shimmering citron.
It’s the perfect time to celebrate with rule-bending flair, so let’s aim to misbehave with this stunning yellow that instantly puts you on the same scandalous wavelength as any bold trendsetter.
Introducing a new pearl technology to capture that absolutely desired yellow wear, there’s nothing mellow about this bright colour. It’s a party for your nails! Aim to Misbehave is inspired by the one who makes her own rules.
We all know her. That amazing woman who despite outrageous behaviour, can do no wrong. She’s fierce, witty, utterly fascinating, and she’s the reason for partygoers’ stares.
Like every VIP studded soiree, the 1000th shade celebration won’t last forever. This limited edition shade loves to play hard to get, so get it while you can! Let’s celebrate, live for the moment, pop the bubbly and aim to misbehave – shall we?
The essie 1000th shade will be available for a limited time in beauty destinations worldwide starting May 31st, 2016.
Final Verdict: 8/10
Even though this particular shade of yellow may not be the best on me, I still gave it a high Final Verdict score because the formula is great and I applaud Essie for doing something unexpected!
Would you wear this yellow nail polish? Did you know that Essie made 1000 nail-polish colours? (WOW!)