China Glaze Texture Collection Press Release & Promo Pictures

China Glaze Texture Collection Press Release & Promo PicturesIt’s no secret that I’m a fan of the texture nail trend. It’s different, and because it’s not sharp, I can get down with it.

The China Glaze Texture Collection due out in May features 6 shades! You’ve probably already seen early swatches of these floating around the blogging community, but I always like to share official press-release information with my readers in case you haven’t.

These China Glaze Texture polishes don’t seem to have any sparkle in them, so the texture is more predominant.

The blue, orange, and lime green caught my eye first. What about you? Are any of these shades stand-outs in your nailphile book?

China Glaze Texture Collection Press Release & Promo Pictures

There are 6 shades in the China Glaze Texture Collection:

  • In The Rough
  • Itty Bitty & Gritty
  • Of Coarse!
  • Unrefined
  • Bump & Grind
  • Toe-tally Textured

Official press release sent to me by China Glaze:


China Glaze® Introduces Texture: the Newest Technology in Nail Lacquer

Los Angeles (April 2013): China Glaze® introduces Texture, a unique new lacquer that applies as a crème but dries with a 3D texture effect. Unlike traditional nail art techniques that require multiple steps, Texture only requires one step—painting the nail. Texture dries matte, but can be combined with China Glaze® Fast Forward Top Coat for a glossy effect. With a finish similar to that of a sugared rim, Texture is the perfect accessory for a beach day, night-on-the-town, or special rendezvous.

China Glaze In The Rough Texture Collection Press Release & Promo Pictures

In The Rough

Light lime-green with textured grit

China Glaze Itty Bitty & Gritty Texture Collection Press Release & Promo Pictures

Itty, Bitty & Gritty

Melon with textured grit

China Glaze Of Coarse Texture Collection Press Release & Promo Pictures

Of Coarse!

Bright, cobalt-blue with textured grit

China Glaze Unrefined Texture Collection Press Release & Promo Pictures


Bright pink with textured grit

China Glaze Bump & Grind Texture Collection Press Release & Promo Pictures

Bump & Grind

Hot pinkish-red with textured grit

China Glaze Toe-Tally Textured Texture Collection Press Release & Promo Pictures

Toe-tally Textured

Tangerine-orange with textured grit

The China Glaze® Texture collection will be available in May 2013 at fine salons and beauty supply stores nationwide.

China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit or follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and Pinterest (

China Glaze® is a division of American International Industries.

About American International Industries

For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, ‘N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website:

Will you be purchasing any of these China Glaze Texture nail polishes? Are you tired of the texture nail trend, or are you happily embracing it? Would you wear a top coat over these or wear them as-is?


16 thoughts on “China Glaze Texture Collection Press Release & Promo Pictures

  1. Drowyu

    I really love textured Nail Polish – since they first have been released. It’s really fun to wear them and I’m really excited about China Glaze’s Textured Polish and already ordered three of them – Toe-tally Textured, In the Rough & Of Coarse!. I love that CG makes Textured Polishes without glitter, because I like them better without :>.

    1. Mary Post author

      Hey Drowyu!

      Nice choices – hope you really love them. Please report back your thoughts on them after you’ve tried them!

  2. Kayla

    I lucked out! I live about 45 minutes away from an Ulta, but about 10 minutes from a Sally’s. I just happened to make it to Ulta the other day and they had this out! It must’ve gone fast, they only had a few colors left, I was most interested in the orange, so I snagged it. 🙂 Also glad to see you back!

    1. Mary Post author

      Hey Kayla!

      Haha, sounds like you live in a very dangerous neighbourhood. 😉 Being so close to a Sally’s would get me into a LOT of trouble!

      The Sally stores that I’ve been to never seem to have full China Glaze collections. They only get a few each time. I wonder why that is…And, of course they sell out so quickly. You have to really be fast on the draw!

      Aww, thanks! It feels really good to be back! 😀

  3. Tanya

    I really like Toe-tally textured, Bump & Grind and In The Rough. I really like the names on all of these as well. Also, welcome back!

    1. Mary Post author

      Hey Tanya!

      The name Bump & Grind makes me giggle…y’know, because I’m soooOOOOooOOOO mature. 😉 Hehe!

      Thanks for the warm welcome!

  4. Fedoraharp

    China Glaze is surprisingly late to the party this time. Usually they’re the first ones to hop on a new trend (magnetics and holos come to mind) so I’m a little surprised it took them this long after texture polishes were unveiled to come out with their own spin on it. I have to say it’s disappointing that they’re not trying anything new with their collection. It looks like these will be pretty similar to the Zoya collection, just different creams. There’s so much potential for texture polishes, why not get creatifve?

    If I could get my hands on one of these, the first thing I’d do would be to franken it with either holo or multichrome glitter. Think of the possibilities!
    Fedoraharp recently posted: NOTD: Butterfly wings- and a comparison!

    1. Mary Post author

      Hey Fedoraharp!

      Wow, I really love your idea of adding holo or multichrome glitter to creme/texture polishes – that would be really awesome!

  5. Renée

    I like the colors, but the’re are indeed a little late on this trend. But that doesn’t matter 🙂 I don’t think I’ll be buying them though, I allready have two textured nail polishes by Barry M (an English brand), a light blue and a minty green one. They are really nice, but I just don’t wear a textured nail polish that often to buy more of them 🙂 But I am looking forward to see the swatches 😉

    1. Mary Post author

      Hey Renee!

      The minty green nail polish you mentioned sounds amazing – I’ve been so curious about Barry M. Never tried anything from that brand, but I hear great things about their polishes.

  6. MarryJ

    I have two of these – Unrefined and In the rough. Unrefined is definitely not my color but In the rougt is great! 🙂 Thing that I don’t like is that they quickly get dirty. :/

    1. Mary Post author

      Hey MarryJ!

      Interesting how you noticed they get dirty quickly. I haven’t noticed that about other textured polishes. Thanks for the heads up!


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