Category Archives: Press Releases & Promo Pics

China Glaze Crackle Glitters Collection Press Release & Promo Pictures

China Glaze Crackle Glitters Collection Press Release & Promo PicturesJust when I thought that the crackle-polish trend died out, here comes something new: the China Glaze Crackle Glitters Collection!

I’m curious about the glitter-crackle formula. Will it be thick like a lot of traditional glitter polishes, or will it be thin and easy to work with?

The middle 2 colours, Gleam Me Up (blue) and Glam-More (vivid purple), look really gorgeous.

And the display picture is pretty cool. Look at those luscious purple lips! I just love, love, love dramatic lips like that, but the only time I can pull it off is during Hallowe’en when I dress up as a goth.

What do you think of this collection? Are you still on the crackle bandwagon, or are you ushering it to roll on by?

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Nicole by OPI Wel-Kim to My World Collection Press Release & Promo Pictures

Nicole by OPI Wel-Kim to My World Collection Press Release & Promo PicturesWhether you love them or hate them, there’s one thing for certain: the Kardashians continue to expand their empire.

Now they’ve come out with a new nail-polish collection to follow up their Nicole by OPI Kardashian Kolors Collection. This time, it’s devoted to Kim Kardashian – Nicole by OPI Wel-Kim to My World Collection!

These shades are soft and sweet – perfect for spring brides.

From the promo pictures, Here Kim’s the Sun seems to have some opalescent glitter, which could be very pretty for layering.

The other colour that interests me is Nothing Kim-pares to Blue. It’s described as a lilac blue, but I wonder if it’ll lean more periwinkle (which would be awesome).

I whipped up the little image so you could see all the colours at once. But keep reading this post to see larger photos of each colour as well as the official press release sent to me by PR.

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Zoya Beach & Surf Summer 2012 Collection Press Release & Promo Pictures

Zoya Beach & Surf Summer 2012 Collection Press Release & Promo Pictures smallerToday I’m excited to share with you the Zoya Beach & Surf Summer 2012 Collection Press Release & Promo Pictures!

Wow, this week I’ve posted more press releases in such a short time than I ever have before! I hope that you don’t mind. I really enjoy sharing information about new collections and hearing your thoughts on them. 🙂

(Don’t worry – this blog will never turn into a just-posts-about-press-releases blog!)

Zoya is a brand that I really like because they often come out with a wide spectrum of lacquer colours and finishes. There’s really something for everyone.

However, it bums me out that their website doesn’t ship to Canada and that Canadians can’t participate in their incredibly amazing online promotions.

I’ve bought several Zoya polishes from Trade Secrets, and that’s pretty much the only physical store where I can find this brand. (If you’re Canadian and have another brick-and-mortar source, please let me know!)

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Illamasqua Human Fundamentalism Spring Summer 2012 Collection Press Release & Promo Pictures

Illamasqua Human Fundamentalism Spring Summer 2012 Collection Press Release & Promo PicturesIllamasqua is a brand that isn’t afraid to dance hypnotically to the beat of their own drum. And if they could sing, they’d flex their vocal prowess, dancing up and down as they also strut their funky falsetto.

You want to talk about out-of-the-box thinking? Illamasqua has it in spades, and they’re coming up with aces!

Every time I see promotional pictures from Illamasqua, I always admire the artistry and dynamic risk they take to be different.

Not all their looks are ones that you’d wear picking out a cantaloupe at the grocery store, but they’re always vibrant, memorable, and in-your-face, so I find them incredibly refreshing and inspiring. (Maybe wear them when you’re picking out kumquats.) 😉

I appreciate people who are shepherds instead of sheep.

For today’s post, I decided to share with you the Illamasqua Human Fundamentalism Spring Summer 2012 Collection Press Release & Promo Pictures sent to me by the company in case you haven’t seen them yet.

I’m curious to know what you think of the wild looks!

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China Glaze Prismatic Chroma Glitters Collection Press Release & Promo Pictures

China Glaze Prismatic Chroma Glitters Collection Press Release & Promo Pictures smallerI know that a lot of you have been really excited about the upcoming China Glaze Prismatic Chroma Glitters Collection! (Some of you may have even seen the swatches floating around.)

But for those of you who are just catching wind of it, here is the press release and promotional pictures sent to me by PR.

I haven’t seen any of these in person yet, but based solely on the pictures, I’m most interested in Liquid Crystal (Sounds like a drug, doesn’t it?) and Optical Illusion (It’s a green. Enough said…hehe!).

What about you? Which ones are you looking forward to? Or if you already managed to track them down before the release date, which are your favourites?

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Nicole by OPI Wal-Mart Exclusives Press Release & Promo Pictures

Nicole by OPI Walmart Exclusives Press Release & Promo PicturesThe number three plays a big role in fairy tales. There were the Three Billy Goats Gruff, the Three Little Pigs, as well as Goldilocks and the Three Bears.

I found out recently that there are three new Nicole by OPI Wal-Mart Exclusives. (If they find their way onto your nails, maybe they’ll have a fairy-tale happy ending.) 😉

There’s a gold, rose pink and glitter polish.

Come take a look at the larger promotional images and read the official press release!

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Nicole by OPI Shoppers Drug Mart Exclusives Press Release & Promo Pictures

Nicole by OPI Shoppers Drug Mart Exclusives Press Release & Promo Pictures smallerIf all the dark, vampy colours of winter are making you long for something cheerful, bright, and flirty, the new Nicole by OPI Shoppers Drug Mart Exclusives may be just the colours to boost your spirits!

I put together a graphic so you could see all the colours in one glance, but keep reading if you’d like to read the official Nicole by OPI press release and see larger bottle pictures of each individual colour.

Are any of these calling out to you?

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