Category Archives: Press Releases & Promo Pics

China Glaze Texture Collection Press Release & Promo Pictures

16 Replies

China Glaze Texture Collection Press Release & Promo PicturesIt’s no secret that I’m a fan of the texture nail trend. It’s different, and because it’s not sharp, I can get down with it.

The China Glaze Texture Collection due out in May features 6 shades! You’ve probably already seen early swatches of these floating around the blogging community, but I always like to share official press-release information with my readers in case you haven’t.

These China Glaze Texture polishes don’t seem to have any sparkle in them, so the texture is more predominant.

The blue, orange, and lime green caught my eye first. What about you? Are any of these shades stand-outs in your nailphile book?

Continue reading →

Share

Zoya Earth Day Nail Polish Exchange Press Release

4 Replies

Zoya Earth Day Nail Polish Exchange 2013

Since I’m back to blogging (yay!), it’s Earth Day, and I received the official press release for the Zoya Earth Day Nail Polish Exchange, I thought it was fitting to share this information with you all!

It’s only available to those in the United States, but since the majority of my readers actually are American, I knew I had to let you know about it.

In case you’ve never participated in the Zoya Earth Day Nail Polish Exchange before, basically what happens is you order 6 or more polishes from Zoya and you get a discount. Then, using the honour code, you send them bottles of your old or unwanted non-Zoya, non-Qtica, or Non-Nocti polishes.

Zoya has some of the most interesting shades, and they always come out with tons of different colours in each collection. They keep you on your painted toes. 😉

If Zoya shipped to Canada and offered promotions for us, I know that my wallet would be much lighter!

Continue reading →

Share

Deborah Lippmann Staccato Collection Spring 2013 Press Release & Promo Pictures

4 Replies

Deborah Lippmann Staccato Collection Press Release & Promo PicturesThe Deborah Lippmann Staccato Collection really reminds me of spring. But, instead of the usual creamy pastels, there’s a little twist – black glitter in the mix!

Being a music fan and having played several instruments (piano, flute, clarinet, saxophone, etc.), I like the concept of this collection.

A staccato, as you may know, is a type of musical articulation that’s short and expressive. In notation, a staccato note has a dot below or above it. I always imagined that this dot was like a beauty mark for musical notes. 😉 And when I think of staccatos, I get the mental image of an exclamation mark because that’s the drama that staccatos create.

Although all 3 shades in the Deborah Lippmann Staccato Collection are pretty, the mint and pink ones caught my eye first.

Continue reading →

Share

Zoya Stunning & Irresistible Summer Collection Press Release & Promo Picture

16 Replies

Zoya Stunning & Irresistible Collection Press Release & Promo PicturesA new Zoya summer collection will be coming out soon. It’s split into two sections: Zoya Stunning Collection and the Zoya Irresistible Collection.

The colours are very bright and cheerful, which is exactly what you’d expect for a collection representing the hottest season.

This is the only photo I have, but if I receive more, I’ll update this post.

Out of all the shades, I’m most looking forward to Darcy because it’s pegged to be a yellow creme that provides full coverage. (I have yet to find a highly pigmented yellow, so it’ll be interesting to see if this lives up to its claims.)

Are any of these calling out to you?

Continue reading →

Share

OPI Matte Top Coat Press Release & Promo Picture

15 Replies

OPI Matte Top Coat Press Release & Promo PictureA manicure that looks wet and shiny is true love to me, but sometimes it’s fun to play with a matte look.

Have you seen glitter polishes with a matte top coat? They look like sea glass and have a whole other mesmerizing effect!

Perhaps you’re interested in trying the look, but you don’t want to invest yet in a full bottle of a matte polish.

This is where the OPI Matte Top Coat comes in.

You can use it over any of your existing nail polishes, and it gives you the mattified look.

If you use it with a nail striper, you could even create neat effects – like matte tiger stripes over a shiny base.

OPI’s PR has a bottle of this heading my way, so I’ll be sure to try it out and give you a full report in a future review post.

Continue reading →

Share

OPI San Francisco Collection Swatches, Pictures & Press Release

78 Replies

OPI San Francisco Collection Swatches, Pictures & Press ReleaseEver felt like you were in a fairy tale and needed to pinch yourself to make sure that something was really happening and that it wasn’t just a wonderful dream?

I’m currently in that state. But I can’t keep pinching myself or I’ll begin to resemble Swiss cheese. 😉

After attending an exclusive OPI product launch event with Suzi Weiss-Fischmann on Monday, I was surprised and ecstatic when PR gave me the entire 15-bottle set plus keepsakes to take home!

(More details to come in a future blog post dedicated solely to sharing my thoughts on the once-in-a-lifetime event.)

Yesterday, I shared with you swatches of the OPI Bond Girls Collection, which was one of the collections unveiled.

Today, I’m very excited to show you the OPI San Francisco Collection for Fall/Winter 2013 that will be available starting August 7th.

There’s a good variety of shades, and there are 3 new Liquid Sands! (Don’t know about you, but I can’t get enough of the Liquid Sand finish. In particular, Alcatraz…Rocks is the one that is back-up worthy. Absolutely stunning!)

In this post, I’ll share with you swatches, close-up bottle shots, and the official press release. Just like with my OPI Bond Girls Collection post, this one is an overview. When I wear each shade as a full manicure, I’ll put together separate review posts that go into further depth, as usual.

Continue reading →

Share

OPI Bond Girls Collection Swatches, Pictures & Press Release

72 Replies

OPI Bond Girls Collection Swatches, Photos & Press ReleaseWith the OPI Bond Girls Collection due out at the beginning of May, you can channel your inner Bond Girl…even if you’re wearing sweatpants and fuzzy rabbit slippers while noisily munching on buttered popcorn. (I can’t confirm or deny that I’m describing myself at this very moment.) 😉

As you know, yesterday, I had an incredible opportunity to attend an exclusive product launch with Suzi Weiss-Fischmann, the Co-Founder and Artistic Director of OPI! (I’ll be working on a detailed post to share my experience with all of you, so stay tuned! I also have something special planned for my readers. Hint hint! Edit: Click on the above link to the post. It’s live now!)

There were actually two collections revealed – the OPI Bond Girls Collection was one of them.

Get this – the collection introduces six brand new Liquid Sand shades! (I’m so excited about this because I’ve been a big fan of the Liquid Sand finish ever since I tried the Mariah Carey by OPI Collection ones!)

And, oh my goodness, in the swag bag they gave out at the end of the event, I received the entire collection! (Christmas clearly can come any time of year for a ‘big kid’ like me.) I’m so thankful to Suzi and the Langton Communications staff for their continued generosity and high level of professionalism!

In this post, I’ve included photos of the actual bottles in the OPI Bond Girls Collection, and I’ve typed up the press release they included in the swag bag.

Plus, since they conveniently included nail boards with swatches, I’ve photographed all those, too, so you can see each polish in action and so you’ll know how it’ll really look on your nails!

(When I wear each shade and eventually review them, expect the usual in-depth descriptions and information. But, for now, here’s a quick look at the exciting collection of new Liquid Sands! Think of this post like an overview.)

Continue reading →

Share