Category Archives: Press Releases & Promo Pics

Trade Secrets Announces 7th Annual Give & Take Appliance Trade-in Event Benefitting Local Women’s Shelters Press Release

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Trade Secrets Give & Take Event smallerThere’s something new on Swatch And Learn!

Normally, I don’t post press releases about store events, but this one is for such a good cause that I felt compelled to help spread the word.

Until September 27, Trade Secrets is having a Give & Take Appliance Trade-in Event Benefitting Local Women’s Shelters!

If you drop off your gently-used hair appliance to Trade Secrets, you’ll be rewarded with 50% off (up to $150 off) select haircare models.

But the discount isn’t even the best part.

Trade Secrets will donate those gently-used hair appliances to shelters across Canada that support women and their children who are escaping violence! (They’ve been holding this event since 2007, and they’ve donated over 30,000 gently-used hair appliances!)

I am always heartbroken when I hear of domestic violence against women. Their struggles and touching stories inspire me, but they also make me tear up because some of the things we take for granted (like happiness and living a comfortable life) are a dream for some.

Some women literally have to leave everything behind in order to escape abuse, and not all of them have social support or financial stability.

It’s a testament to their inner strength that they’re able to push on and fight to survive on a day-to-day basis.

Please continue reading the rest of this post for the official press release sent to me by Trade Secrets about this noble event they’re running.

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OPI Rock Goddess Mini Lacquer Set Press Release & Promo Picture

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OPI Rock Goddess Mini Nail Lacquer Set Halloween 2013Yeah, it may be only August, but I’ve got information about an upcoming Hallowe’en mini nail-polish set from OPI for you!

It’s called the OPI Rock Goddness Mini Lacquer Set, and it contains 4 adorable little bottles plus a woven bracelet with a skull charm.

You’ll see it on store shelves in September, which gives you plenty of time to plan your Hallowe’en manicures and pedicures!

Hallowe’en is my favourite holiday, so I’m always excited to see what OPI has in store.

I’m happy to see that they didn’t just stick with your typical Hallowe’en colours. They did something more interesting.

I even like the box it comes in – very artistic!

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OPI Pink of Hearts 2013 Press Release & Promo Pictures

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OPI Pink of Hearts 2013Breast cancer has affected the lives of millions. Chances are that you know someone who has or had breast cancer.

But what a lot of people don’t realize is that men, not just women, get breast cancer! It’s not as common, but that doesn’t mean it’s not important.

I read on Wikipedia that about 1% of breast cancer occurs in males. Also, “the relative risk of breast cancer for a female with an affected brother is approximately 30% higher than for a female with an affected sister.”

There are significant differences in breast cancer in females versus males. Since men tend to have a smaller breast size, the lesions are easier to find. However, the scary thing is that because there’s less awareness of breast cancer in men, they may hesitate to seek medical attention.

The whole reason why I’m mentioning breast cancer is because OPI is coming out with a new nail-polish set with a breast-cancer-awareness theme.

With the purchase of the OPI Pink of Hearts 2013 set available in September and October (Breast Cancer Awareness Month), you’ll get 2 full-size, limited-edition nail polishes: OPI Pink-ing of You (pale pink) and OPI More than a Glimmer (a glitterbomb). The OPI Pink of Hearts 2013 set also comes with crystal and pink-ribbon nail decals.

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China Glaze Autumn Nights Press Release & Promo Pictures

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China Glaze Autumn Nights CollectionHere’s the 2nd post for today! (I’ve received a lot of press releases in a short period of time, so I hope you’re okay with seeing many this week.)

Today, I have for you the press release about the upcoming China Glaze Autumn Nights Collection that will hit stores in September.

Fall is my favourite season because the colours, the fashion, the beauty products, and the food are all calling my name.

“Marrryyy! Maaaaarrrryyy!” (Okay, so maybe that sounds a bit like a ghost. If it’s a nail-polish ghost, come and haunt me! I wouldn’t mind! All other ghosts, please stay far away, unless you’re named Casper and you’re friendly.) 😉

Out of the 12 colours in the China Glaze Autumn Nights Collection, I have my nail-junkie eye on the green and the purples! (Hehe, I bet that doesn’t come as a shock to any of my regular readers.) 😉

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China Glaze On the Horizon Collection Press Release & Promo Pictures

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China Glaze On the Horizon Collection Press Release & Promo PicturesIf you’ve checked out your local beauty-supply stores, you may have already seen the China Glaze On the Horizon Collection on the shelves.

On the Horizon features a feathered finish that is achieved by a dense formulation of short, multicoloured bar glitter.

Although I’ve seen other brands come out with their version of the feathered finish, I’ve never tried any, so I may need to buy at least one to see how I like it.

The ones that catch my attention the most are You’re a Hoot (Hehe, I’m an owl fan, so this is a must-have!), Party Fowl (blue, orange, and black sounds like a dramatic combination), and Flock Together (the green, blue, and black combination sounds fun to wear).

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OPI DS Raw Granite: OPI DS Lapis & OPI DS Pewter Press Release & Promo Pictures

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OPI DS Lapis & OPI DS PewterIf you like blues and greys, keep your rabbit ears up because OPI has something new up their sleeves for the Designer Series line!

In September, OPI DS Raw Granite hits the stores with 2 textured nail polishes: OPI DS Lapis (sapphire) and OPI DS Pewter (silver).

I’m so happy that the textured nail trend is still going strong! (Huge fan here!) 🙂

Both look like colours that are very wearable. Hehe, then again, I would try any colour on my nails!

Between OPI DS Lapis and OPI DS Pewter, I’m most looking forward to OPI DS Lapis because I think it could look like a starry night sky – beautiful!

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OPI Announces Two New Floral Avojuice Hand & Body Lotions Press Release & Promo Pictures

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OPI Avojuice Peony & Poppy Violet Orchid Hand & Body LotionThere have been lots of press releases on Swatch And Learn lately, but don’t worry – I’ll have a review and nail-polish swatches starting Monday.

This weekend was just a special one where I continued blogging despite my usual Monday-to-Friday schedule because I had so many press releases to share and didn’t want to save them for next week. 🙂

In today’s press release, I share with you the 2 brand new OPI Avojuice Hand & Body Lotions – Peony & Poppy and Violet Orchid!

PR was generous to not only send me the press release, but also actual samples. So I’ll be reviewing those as soon as possible.

I’ve actually only tried one OPI Avojuice before because a co-worker gave me a little bottle. So I’m excited to try these new scents!

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