A lot of US shoppers are frustrated and angry because of the major fail that took place recently during the NYX 12-year anniversary sale.

Sometimes crap happens, but at least they’re issuing out coupon codes to let their customers know they’re trying to right the wrong. Sure, the new offer isn’t as good as the original, but at least they’re doing something.

As a Canadian, I never got to participate in any of the crazy NYX online deals, but even after hearing about what happened, I’m still a NYX customer. I appreciate their dedication to providing affordable makeup – their prices are typically already very inexpensive whether or not they go on sale.

Today, I’ll be reviewing the NYX HD High Definition Eye Shadow Base, which costs much less than its counterparts by Too Faced, Urban Decay, and Smashbox.

What I love about this NYX eye primer isn’t just the low price. I’m willing to spend a lot for a product that works instead of paying less for a craptastic one that will spend more time collecting dust. The NYX eyeshadow primer really works well, and that’s why I find myself reaching for it very often.

NYX HD Eye Shadow Base Pictures

NYX HD Eye Shadow Base Swatches

To show you how well it works, I took swatch photos with and without primer using the purple shade, Shiba, from the Kat von D True Love Eyeshadow Palette, which I’ve previously reviewed and swatched.

Claims: TRUSTED

√ Smoothes out lines
√ Preps lids for eye shadow
√ Makes eye shadow last a long time
X Evens out skin tone

Key Notes

• Name: NYX HD High Definition Eye Shadow Base
• Amount: 8 g (0.28 oz.)
• What I Paid: I bought this in a 5- or 7-piece value set on HauteLook during a special sale, so I’m not sure what I paid exactly for this individually. (Retails for $9.99 CAD)
• Where to Buy: Cherry Culture, NYX US website, NYX CA website, HauteLook (when they have a special promotion) & select drugstores like Rexall

NYX HD Eye Shadow Base Review

Color

The NYX High Definition HD Eye Shadow Base looks like a pale peachy-beige concealer.

Consistency

When I spread it over my eyelid, I noticed that it wasn’t opaque, but translucent. So if you thought that this would be a dupe of the Urban Decay Eyeshadow Primer Potion in Eden like I originally did, it’s not. NYX is liquidy and light. Urban Decay’s Eden is opaque, thick, and heavier.

Because of the lightweight consistency of NYX, it won’t cover up discoloration or veins on eyelids. There is such a delicate wash of color that isn’t even noticeable, at least with my skin tone. But this is a huge plus for me because it’s practically invisible under eye shadow, and it means that I don’t need to work as hard to blend it out.

Is It a Actually a Base or a Primer?

There is some confusion on the difference between a base and a primer. A base simply helps shadows look more vibrant, but they don’t make any promises about increasing the wear time of your shadows. A primer, however, is supposed to make shadows longer-lasting and most will enhance their color.

While it’s called the NYX HD High Definition Eye Shadow Base, for me, it works like a primer.

Does It Prevent Creasing?

Without a primer, my eye shadow always creases by the end of the day, and that is never a good look. When I slap on some of this NYX eye shadow primer, I never see any creasing…even the time I accidentally fell asleep with my makeup on. (Yes, I know. Sooo bad for the skin!)

Does It Make Eye Shadow Look More Vivid?

For most of my shadows, yes, I would say that it makes them more vivid.

Does It Make It Harder to Blend Your Shadow?

Some thick primers like Eden can make it trickier to blend out your shadows. But the NYX HD primer didn’t make it any harder to blend.

Does It Smooth Out Lines?

I’m in my late 20s, and I’d like to think that I don’t really have many lines. But wow, this formula really does smooth out lines because I could really see a difference when I used this prior to shadow compared to when I used Eden prior to shadow.

The eyelid with NYX had a natural sheen (I’m not talking oily-looking…just a pretty non-matte look), and it did look smoother. Because of this, it seemed to make it look like I did a better blending job!

Packaging

Unfortunately, it comes in a plastic tube with a slanted doe-foot applicator. You can never get the very last drop out of packaging like this. A squeeze tube like the Too Faced primer comes in is ideal. However, the Too Faced one also costs a lot more than NYX, so it’s a debate of packaging versus getting every last drop. I’d much rather pay less for decent-but-not-ideal packaging.

Ingredients

As some of you know, I’ll allergic to Bismuth Oxychloride. This known allergen is in a lot of popular eye primers. That’s why I’ve never been able to try the ones by Too Faced or even the original formula by Urban Decay.

The NYX High Definitin HD Eyeshadow Base is as close as I can get to the original Urban Decay eye primer unless they nix that ingredient. And trust me, I’ve wanted to try it for a long time.

Price

I’ve never found an inexpensive eye primer that also doesn’t contain Bismuth Oxychloride. So, I have total love for this! Plus if you get it from Cherry Culture, it’s just $7 USD.

Pros  Cruelty-free Hypoallergenic Affordable Makes eye shadow more vivid Makes eye shadow last a long time (no creasing!) Creates a smooth canvas & preps lid for eye makeup No Bismuth Oxychloride (a known allergen) Pretty easy to track down

Cons   Tube & doe-foot applicator make it impossible to get every last drop out like you would with a squeeze tube Doesn’t even out skin tone as claimed (but this isn’t a big concern for me)

Final Verdict: 10/10

For an everyday simple eye base & primer, NYX has won me over because it works so well and costs me a fraction of the other primers by Urban Decay and Smashbox that I’ve been using. When I don’t want a sparkly or matte look and just need a primer to do its job, I reach for this!

What’s your favorite eye primer? Did the NYX anniversary sale fiasco rub you the wrong way? Are any of the NYX products Holy Grail items to you?