** This post was written by Fiona. She no longer blogs for Swatch And Learn. However, Mary still continues to blog and will be happy to reply to your comment. **

Brown eyeshadow – sounds like a bore, doesn’t it? I understand it can be hard to get excited about neutrals. They’re usually just supporting actors in a colorful makeup production. But e.l.f. Wild Mineral Eyeshadow is a co-star that’s ready to elbow the main attraction outta the way and steal the spotlight for itself.

This is a brown neutral with a shimmering twist, which makes it a versatile actor. Wear it on the lid or in the crease, and you get a solid performance every time. It’s one of my most trusted from the many elf mineral eyeshadows that I own!

e.l.f. Wild Mineral Eyeshadow Swatches & Pictures

Claims: TRUSTED

√ Soft, translucent shade
? Minimize the appearance of fine lines
√ Easy to apply
√ Easy to blend
√ Can be applied wet

Key Notes

• Name: e.l.f. Wild Mineral Eyeshadow
• Amount: 0.03 oz.
• What I Paid: $1.50 US (was on sale; retails for $3 US)
• Price Per Unit: $50/oz.
• Other Colors Available: Elegant, Celebrity, Sweet, Mysterious, Golden, Glamorous, Temptress, Confident, Sassy, Girly, Seductive, Natural, Innocent, Enchanting, Partier, Caffeinated, Earthy, Socialite, Royal, Angelic, Trendy, Outdoorsy, Dreamy, Beachy, Smoldering, Flirty
• Where to Buy: e.l.f. website, Target, K-Mart & some big-box stores & drugstores

elf Wild Mineral Eyeshadow Review

Color

elf Wild Mineral Eyeshadow is a dark chocolate brown that works well against any eye color. It’s a neutral that complements all shades!

I really love Wild for its versatility. Sometimes I use it to deepen my eyes. I’ve used it smudge along the lower lash line. I’ve even applied it on the lid as the main color – the golden shimmer reflecting light on top of the dark brown is so earthy and beautiful. You don’t get hit with a wham-pow wall of glitter: the shimmer is subtle yet very eye-catching, so you can wear it at the office.

Pigmentation

I was surprised at how pigmented e.l.f. Wild Mineral Eye Shadow is. You get a decent splash of color on its own. But wear it on top of a primer, and – holy moly – the color is incredibly intensified. As you can see in the swatches, even just on the cheapie elf shadow primer, the color is more intense.

Application & Consistency

elf Wild Mineral Eye Shadow comes in a silky powder that is very fine, and there’s no clumping. Actually, I find this to be true of most elf Mineral Eyeshadows: the shimmerier (my new word!) the shadow, the finer it is.

The fineness of the consistency makes application a breeze. It goes on very smoothly and evenly – I didn’t experience any blotchiness in the application at all. Just remember to pat the shadow on instead of sweeping it on; otherwise, you might get fallout.

Staying Put

On top of a good primer, Wild by elf Mineral Eyeshadow lasts me the entire day without budging. It does crease on me when I’m using the Elf Mineral Primer, but not when I’m wearing my trusty Too Faced Shadow Insurance.

Value

I got this while it was on sale (elf has discount offers very frequently), but even at the $3 full price, this is definitely worth it. You get quite a lot, and you don’t need much to get good color. A teeny-tiny bit goes a long way because it’s so pigmented!

Pros Affordable No parabens, preservatives & chemical dyes Contains vitamin A & B Applies evenly & blends well Pigmented Versatile shade

Cons  Must wear good primer, or it’ll crease

Final Verdict: 8.5/10

I think it’s high time we gave neutrals some credit and time in the limelight, especially when it’s a neutral that catches the eye like this one. A color like this is a staple in any makeup collection, and if I run out of it, I would definitely repurchase it.

What do you think of this chocolate brown with golden shimmer? What color of eyeshadow do you prefer to wear on your lid?